Stract

Stract is a software platform for public relations. It helps communications teams find the right media contacts for a story, and then manage the outreach that follows.

Journalists, podcasts, publications and creators can be searched by how well they fit a particular story rather than by list. Demographics and monitoring signals show who each channel actually reaches, what it is covering now, and where an angle already has momentum.

Prospects, pitches, replies and follow-ups are tracked together, so every conversation carries its context and each placement strengthens the next approach.